Roland E. Meidinger
A Mission of Excellence in Business Education
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Business, Accounting, and Economics
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The Major in Business Administration > Concentration in Marketing
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The Major in Business Administration with a Concentration in Marketing consists of the Core Curriculum in Business plus the following set of courses:
 

Program Requirements for the Concentration in Marketing

Course Area

Course Number

Course Title

Credits
Busn 330 Sales and Sales Management
3
Busn 410 Global Marketing
3
Busn 430 Advertising
4
Busn 470 Special Topics and Issues in Marketing
3
Busn 475 Marketing Research
3
Busn 480 Strategic Marketing
3

Total Semester Credits Required for the Concentration in Marketing

18

CEB | Department of Business, Accounting, and Economics | Major in Business Administration
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Areas of Concentration
     Major in Business Administration
Concentration in Accounting
 
Concentration in Business Communication
 
Concentration in Economics
 
Concentration in Financial Planning
Concentration in General Management
 
Concentration in Global Business
 
Concentration in Marketing
 
Liberal Arts Concentrations
Department of
Business, Accounting, and Economics
Jamestown College  |  Roland E. Meidinger Center for Excellence in Business  |  A Mission of Excellence in Business Education